Backlinks have always been one of the core elements of SEO. Even with all the changes in Google’s system, backlinks are still an important way to rank higher in 2025. But getting good backlinks isn’t easy anymore.
The old methods like directory listings or low quality guest posts just don’t work now. So what actually works?
Let’s talk about SEO and Digital PR. It’s a smart and often missed way to get real, useful backlinks while also making your brand more trusted. Combining storytelling with strategy helps your brand earn coverage and links from credible sources.
We’ll look at how SEO and Digital PR can work together to give you strong results, especially if you’re running a business in Pakistan. And if you’re focusing on building authority the right way,
you’ll benefit from SEO expert guidance , helping Google understand your content and trust your brand more.
Backlinks in SEO Still Important or Not?
Let’s answer the big question: are backlinks still useful?
Yes, and here’s why:
A 2024 report from Moz says backlinks are still one of the top three ranking factors in Google. Ahrefs found that 91% of web pages don’t get any Google traffic mostly because they have no backlinks at all.
But not all backlinks are the same. One good link from a trusted website is better than 100 bad ones.
In Pakistan, many businesses still use old school tricks like blog comments or cheap guest posts. These might help for a short time but can also hurt your site in the long run.
Today, a good backlink strategy is all about quality over quantity. That’s where a Pakistan-Based SEO Agency can help offering ethical link building, digital PR, and strategies built for long term growth.
What is Digital PR and How Does It Work?
Digital PR is different from the old, traditional PR. Instead of sending press releases to newspapers, you use online news and blogs to get attention and links.
How it works
- You come up with a story or idea that’s interesting.
- You share it with bloggers, journalists, or online sites.
- If they like it, they write about you and link back to your site.
For example, a fashion startup in Lahore shared a report on clothing trends after COVID. Big sites like Dawn Images and Fashion Central wrote about it. That brand got over 30 useful backlinks.
Old PR focuses only on visibility. SEO and Digital PR also boost your Google ranking.
How SEO and Digital PR Help Your SEO
When you do it right, SEO and Digital PR give you more than just exposure.
They help you:
- Get backlinks from strong websites
- Build trust and authority for your brand
- Improve how Google sees you
- Increase searches for your brand name
Google likes real brands. If good websites talk about you, Google notices. That builds your SEO value.
SEO and Digital PR tell your brand’s story in a way that people and Google both respect.
Simple SEO and Digital PR Tricks That Work for Backlinks
Here are a few ways that actually work:
1. Use Current News
Find trending news and connect your brand to it.
Example
During a heatwave, a solar company in Karachi gave energy saving tips. Sites like Express Tribune picked up the story.
2. Share Data or Research
People love numbers.
You can run a small survey or collect public facts. Journalists are always looking for fresh data.
Example
An EdTech company in Islamabad shared a report about students preferring online learning. Sites like TechJuice and ProPakistani featured the story.
3. Give Expert Opinions
Be the go to person in your field.
When there’s news, offer your expert point of view. This works great in finance, health, and tech.
Example
A fintech business owner shared views on online payments and got featured in Business Recorder.
4. Do Something Different
Try creative ideas.
Example
A bakery in Lahore gave free cakes to students with A+ grades. The story went viral and got them links from popular lifestyle blogs.
Steps to Build a Digital PR Plan That Supports SEO
Here’s how to start:
1. Know Who You Want to Reach
Find journalists and websites that match your business field.
2. Find a Good Story
Instead of just promoting your product, find something meaningful. Share a point of view or useful data.
3. Write a Short and Clear Pitch
Explain your idea in simple language. Say why people will care.
4. Send it Smartly
Email or DM with a personal note. Follow up once if needed.
5. Track Your Results
Use tools like Ahrefs, Google Analytics, or Ubersuggest to see which websites link to you.
You can also use free tools like HARO and Muck Rack to find daily media opportunities.
SEO and Digital PR efforts work best when you track and adjust over time.
How to Mix SEO with Digital PR the Right Way
These two work best when they support each other.
Use SEO Research to Guide Your PR Stories
If people are searching for a topic, that means it’s popular. Use that as your PR story angle.
Link to the Right Pages
Don’t just ask for a link to your homepage. Ask for links to pages that give value, like blog posts or product guides.
Improve Your Press Content
Add useful keywords in your press stories naturally. Avoid stuffing.
Reuse Good Content
If a story works well once, use it again in a blog, email, or social post.
SEO and Digital PR also make your content work harder for you.
Best Tools and Resources for SEO and Digital PR
To run a smart SEO and Digital PR strategy, you need the right tools. Here are some trusted options:
1. Ahrefs
Great for checking backlinks, finding competitor links, and discovering trending content ideas.
2. SEMrush
Useful for keyword research, SEO audits, and tracking your digital PR performance.
3. BuzzSumo
Ideal for finding trending topics and seeing which articles are getting the most shares and links.
4. HARO (Help A Reporter Out)
Free tool to connect with journalists. You can respond to media queries and possibly get featured.
5. Muck Rack
Find journalists by beat or publication. Good for building long term PR contacts.
6. Google Trends and Google Alerts
Stay updated on what people are searching for and when your brand gets mentioned online.
7. Canva and Visme
Design easy infographics or press materials that can help you stand out in your pitches.
Using these tools can make your SEO and Digital PR campaigns smarter, faster, and more effective.
Mistakes That Can Harm Your SEO + PR Work
- Writing boring or keyword heavy press releases
- Sending the same email to everyone
- Caring more about domain score than topic match
- Skipping local websites and news outlets
- Not building long term contacts with media people
SEO and Digital PR work best with real stories and real relationships.
Why Pakistani Brands Should Use SEO and Digital PR More
In Pakistan, many people still use outdated SEO methods. SEO and Digital PR are your chance to shine.
- Google wants to see honest, strong content.
- SEO and Digital PR help you become more trusted.
- You don’t need big money to start.
Example
A small SEO company in Karachi shared a success story with Search Engine Journal. Their post was published and their traffic doubled within 3 months.
You just need a smart story and the right people to share it. That’s where SEO and Digital PR can take your brand further.
Conclusion
SEO brings people to your website, while digital PR helps them believe in your brand. When combined, SEO and digital PR create a powerful strategy that not only drives traffic but also builds credibility and trust.
Together, they add a personal touch making your business feel like more than just another link in the search results. If you’re aiming for backlinks that truly make a difference, shift your focus to people.
Share meaningful stories, build relationships, and let your brand voice stand out. By merging SEO with digital PR, you lay the foundation for lasting visibility and long term success.
FAQ
How long before I see results from SEO and Digital PR?
Usually 2 to 3 months. It depends on how many good websites mention you.
Can I do SEO and Digital PR with no big budget?
Yes. A good story and smart pitching are more important than money.
What content types work best for SEO and Digital PR?
Original research, expert thoughts, seasonal stories, and creative ideas.
Do press releases still help SEO and Digital PR?
Only if real news sites share them. Mass emails rarely work.
Is SEO and Digital PR useful for small local businesses?
Yes. Local stories get shared first in local news, then sometimes nationally.
